Entrepreneurship in the Water Sector with 120WaterAudit’s Megan Glover

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Steeped in entrepreneurialism, Megan Glover helped launch 120WaterAudit as her first foray into water entrepreneurship. She discusses how she got involved with 120WaterAudit, its lab quality testing services for water supplies, launch issues, and more. Megan layers in her observations about water entrepreneurship and how it differs from tech entrepreneurship. The end result? A great product that proves we need more people with Megan’s entrepreneurial spirit engaged in the water sector. You’ll love listening to Megan insights.

In this session, you’ll learn about:

  • Megan’s background
  • How she and her team came up with the idea for lab quality residential water testing
  • Megan’s thoughts on awareness and education about water quality
  • The contaminants for which 120WaterAudit tests
  • The different markets 120WaterAudit targets
  • The recommended frequency of water quality monitoring
  • The warp speed in which 120WaterAudit brought its product to market
  • Megan’s thoughts on how the water sector differs from other tech sectors from an entrepreneurial standpoint

Resources and links mentioned in or relevant to this session include:

Transcript

Sorry – no transcript this week. Let me know by emailing me if you miss the transcripts!

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4 thoughts on “Entrepreneurship in the Water Sector with 120WaterAudit’s Megan Glover

  1. Randy

    Thank you, Dave and Megan.

    A question for Megan: Did you and the team establish a hypothesis regarding increased household tap drinking consumption after your test kit gives a consumer a “contaminant free” result? It seems logical they might do so, but I wonder what the data would indicate.

    1. Megan Glover

      Hi Randy! Thanks for your comment. You’re exactly right! Part of our hypothesis and value proposition is that once people know their water is safe to drink, they can stop purchasing so many bottles! And if taste is the aversion…well, that can be resolved by an inexpensive filter pitcher. We’re still too early with the customer sample data to quantify this hypothesis, but we hope this is at least one reason people choose to test their taps.

  2. Tamara

    Great episode at just the right time! I don’t think she addressed the distribution question entirely, but her enthusiasm about the product is exciting. It would be interesting to see if they offer a bacteriological package in the future. Also interested in the significance behind the number 120. Launching the product in 6 – 8 months is actually fairly quick if you ask me. If the customer has exceeded the lead level do they offer a retest for free or at a discounted price? Is there a danger in recommending next steps (liability) after a customer has received a result in exceedance of the action level?

    1. Dave McGimpsey Post author

      Hi Tamara – Glad you found the interview so interesting! I don’t know which way 120WaterAudit is going to move — my guess is consumer demand will guide their product roll-out. I think the retest issue is the monitoring Megan discussed toward the end of the interview. Essentially, even if you test fine, probably a good idea to monitor as water quality is not a static thing. As to their recommendations, I think they’re saying that they can’t fix it, but they provide resources where you can go to seek next steps.
      Thanks again for tuning in, Tamara!

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