Effective Communication in the Water Industry with Donna Vincent Roa

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Donna Vincent Roa, a communication specialist, water sector communication expert and Managing Partner at the Vincent Roa Group, comes on The Water Values Podcast for a discussion on the importance and effectiveness of communication using storytelling, visual and symbolic elements, and language to educate and engage the public about water and water utilities. Donna uses her own storytelling in this episode and provides insight on various types of strategic communication.

In this Session, You’ll Learn about:

  • Current water communications and the future of water communications
  • How utility companies are engaging the public with storytelling on important water issues
  • The One Water management and communication about water
  • The development of the Roa Conceptual Model and how to visually communicate about water with language, icons and color for symbolic purposes
  • What some major cities are doing with storytelling around their water projects
  • Other strategies that utilities are using to get communication out and getting social community involvement
  • The Value of Water book

Resources and Links Mentioned in or Relevant to this Session Include:


Click here to download the Transcript for Session 27 of The Water Values Podcast.

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