The Psychology of Water Conservation with Shahzeen Attari

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The Psychology of Water Conservation with Shahzeen Attari

Indiana University School of Public and Environmental Affairs (SPEA) Assistant Professor Shahzeen, or “Shaz”, Attari, guides us in understanding the state of research into human behavior and resource use, specifically in this episode, water use. She walks us through the existing research, identifies new areas of research and helps us understand why we think the way we do about water. She relates some fascinating research results, especially in the area of curtailment versus efficiency actions and our own choices with respect to each. Don’t miss this great episode of The Water Values Podcast!

In this session, you’ll learn about: 

  • How a lot of our water research is based on a 16 year old study of residential water use
  • Why water use is understudied in the United States
  • How people perceive their own water consumption
  • How people perceive the most effective thing that they themselves can do to conserve water
  • How people perceive the most effective thing that others can do to conserve water
  • Curtailment actions and efficiency actions and their place in water behavior
  • Why people underestimate the amount of water they use
  • How the volume of water used affects our estimates of use
  • The psychological issues with water recycling and reuse
  • The demographics of understanding water use
  • Water intensity of certain foods and products and whether people understanding the water intensity will impact consumption
  • Shaz’s thoughts on whether the state of research supports real-time water pricing
  • Gamification and its uses in water education

Resources and links mentioned in or relevant to this session include: 


Click here to download the Transcript for Session 65 of The Water Values Podcast.

 Thank You!

Thanks to each of you for listening and spreading the word about The Water Values Podcast! Keep the emails coming and please rate and review The Water Values Podcast on iTunes and Stitcher if you haven’t done so already. Please also take the listener survey on the home page to provide your input on the topics and speakers you’d like me to cover. Finally, don’t forget to tell your friends about the podcast and whatever you do, make sure you join The Water Values mailing list! Thanks!

3 thoughts on “The Psychology of Water Conservation with Shahzeen Attari

  1. Andrea Martinez Gonzalez

    Thank you for this amazing resource! I’m planning a research project and dissertation surrounding water conservation and behaviors, and this has been most insightful!

  2. Pingback: What’s the Blue Mind? With Wallace J. Nichols - The Water Values

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